Omnia Moussa | Social Media in Public Relations

Social Media in Public Relations


March 2016

Advertising on Twitter: (Promoted Tweets, Promoted Trends and Promoted Accounts).

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Twitter is one of the most effective social media platforms that allows timely and strong engagements between its users. Twitter offers premium services such as promoted tweets, accounts and trends. Twitter ads are designed to help you connect with your audiences. In other words, the more followers you have, the more credibility and authority your organization appears to have. Promoted tweets, Promoted accounts & Promoted trends; all of these tools offer considerable advantages in developing followers. Social media engagement involves continuous dialogue and interaction with followers who assume to receive a response. Followers are incredibly valuable to your business; paid promotion on Twitter enables you to get more attention for your best content and promotion campaigns, it is also ideal for local promotions because you can target tweets geographically. Users are more engaged with accounts that provide accurate and updated information. Therefore, being transparent and honest about your business provides a positive user experience.


Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement with their followers. The success of the promoted tweets platform will fully depend on how Twitter decides to implement the ads into user’s timelines. You should determine which Promoted Tweets are relevant to users, including what a user chooses to follow, how they interact with a Tweet and what they retweet. Promoted tweets have the potential to increase revenue, number of sales and users’ engagement.


Promoted Trends began as an extension of Promoted Tweets platform and now, it becomes a full-fledged product. These paid Promoted Trends appear at the top of the Trending Topics list on Twitter and are clearly marked as “Promoted.” Users interact with Promoted Trends the same way they interact with any other Trending Topic; the difference is that a Promoted Trend is purchased by an advertiser and clearly marked as being promoted.  Promoted Trends are visible to all users on while they are being promoted. They are displayed on Twitter for iPhone, Twitter for Android, and Tweetdeck.



Promoted Accounts are an effective way to increase the number of Twitter followers and enhance your social proof. Because Promoted Accounts boost your follower growth, they are best used when you would like to be more discoverable to people who are likely to love your business which will help you achieving your goals. By following you, Twitter users are demonstrating an interest in your product. Promoted accounts are designed to acquire new followers, you have an opportunity to connect with them in meaningful ways to drive actions. Twitter makes it easy for your followers to share it with their friends through retweets, driving increase reach and awareness. Your followers are the mostly like to see your Tweets and spend time on your website. They are displayed in in multiple locations across the Twitter platform, including Home Timelines, Who to Follow, and search results;

you may see a Promoted Account listed in these areas if a Promoted Account is relevant to you.


Assessment & evaluation: They are useful tools that help you measure results in real time as you can track the growth of your follower base and see how people engage with every single Tweet. Twitter’s Campaign Dashboard assists you to assess and measure the success of the campaign; it provides a comprehensive view of the engagements your Tweet is generating, it allows you to see which Tweets work best with your target audience, and what times of the day or week your Tweet is receiving the most attention, how many times your ads have been seen by Twitter users,  how much you’re paying, on average, for each relevant action people are taking from your ads.



Mobile World Congress: mobile first and some live surprises from Spain


skaterGoProThis week, the @TwitterAds team is in Barcelona attending Mobile World Congress (@GSMA), one of the largest events for the mobile industry with nearly 100,000 attendees from 200 countries and more than 2,000 companies. We’re here exploring the latest in mobile trends, holding a Periscope Q&A session, and bringing a live connection to culture in Spain and MWC.

Between bites of jamón ibérico, we’re bringing some live and interesting surprises your way this week. Here are just a few of the activities:

Mobile is live and a growing opportunity

Mobile gives us the power to share Tweets, video, Vines, and live Periscope broadcasts via apps on a device we all carry in our pockets. As marketers, it’s never been easier to connect live with a leaned-in audience, whether it be over a global cultural moment (or to a culture you may be visiting).

Keep up with the activity via #GoLive and don’t miss any of the moments from Spain this week.

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